Values

Adventure

Life's too short not to have fun, am I right?

Sustainability: Combat Plastic Pollution and Protect Our Planet

Did you know more than 900+ million plastic toothpaste tubes go to our landfills and oceans each year?

We are committed to sustainability and combating plastic waste. From the very beginning, we've chosen a path where profits are not more important than social responsibility. One of our core sustainable values is to have plastic-free packaging.  

Giving Back, Making an Impact

Giving back to help our community and to combat climate change is a cornerstone of Essential. It's our way of making a meaningful impact and driving the biggest changes our world needs. That's why we have partnered with local charities to extend our support to the community that develops us. 

Every six months, we join hands with a local charity, giving donations to community initiatives that make a difference. 

• 1% of profits to support mental health charities.

• 1000+ individual tabs given to a Vancouver's DTES shelters 

 Community at Our Core

 Being part of the community and volunteering is the backbone of the Essential. Our founder, Mark, has dedicated many years volunteering with Big Brothers. As a result, we don't just believe in being part of the community; we believe in actively contributing to its growth and well-being. 

 WE'RE ON A MISSION

Plastic-free

We provide sustainable toothpaste tablets in plastic free packaging. No plastic, no mess.

Clean Ingredients

We use 13 clean ingredients. Browse our entire ingredient list and discover their functions.

Zero Waste

We're committed to protecting our environment with a zero-plastic approach.

Adventure Friendly

Essential tabs are specially made for outdoor enthusiasts. With Essential, fly with confidence, get fresh breath, and smile more while travelling.

Social Impact

1% of revenue goes to fund Local Community Initiatives.

Transparency

OUR STORY

The Essential Toothpaste story began with Mark, an avid snowboarder who has lived in the Vancouver, British Columbia area for nearly 20 years. Mark realized that climate change and plastic pollution could highly affect what he loves.

After working for many large companies driven only by huge profits and margin, social responsibility was never taken into the equation. During his time working for these companies he was on mission to educate his coworkers that small changes in there day-to-day work routines could lead to bigger better things for our planet. He always thought business could be done differently.

In his endless exploration on sustainability he stumbled across a brilliant product: Toothpaste Tablets - a sustainable alternative to conventional Toothpaste tubes. The idea of a toothpaste that reduces plastic waste paired with an element that is adventure-friendly was a match made in heaven! After trying many, if not all products on the market, there was something left to be desired. Too chalky, no science backed ingredients, terrible flavour, lack of professional testing and input were the industry norm.

THE VISION

We are unpretentious, we pack in and pack out, we work hard and play harder. 

Our Vision is to provide exceptional products, avoid any destruction to the planet, use Essential to motivate and execute solutions to the environmental plastic crisis. Most importantly having fun doing what you love.

 OUR STATEMENT

Born in the Pacific Northwest, adventure is in our DNA. Whether it's solo backcountry camping, exploring unknown spots around the globe, or the adventure of your daily routine, we've got your teeth covered. Our convenient, plastic free toothpaste tablets will keep you fresh for whatever life throws at you.

Try Essential Toothpaste Tablets Now!